How the Eli Manning Show Takes the Giants Brand Beyond the Football Field

Casual local adventures turn into a winning content strategy for a legacy team

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When a major football mainstay retires from the field, there’s often a question as to how their next chapter in life will look. For Eli Manning, he had no idea that his next job after retiring in 2020 would include having nachos in Brooklyn with Bill Murray or learning soccer slang with Ryan Reynolds and Rob McElhenny at Virgil’s Real BBQ in Times Square.

But that’s the kind of random magic that fuels the The Eli Manning Show, a web series from the New York Giants that Manning hosts alongside former Giants center Shaun O’Hara.



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