The Mannings Recruit Tomorrow's Football Icons in NFL Youth Program Campaign

72andSunny collaborate on a pair of ads that highlight the future of the sport

Participation in youth football has been on the decline for more than a decade as parents concerned about concussions and other injuries have steered their kids toward other sports. The NFL is looking to renew interest with a “Play Football” campaign from 72andSunny starring Super Bowl-winning former quarterbacks Peyton and Eli Manning.

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