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72andSunny Amsterdam has expanded the agency’s leadership with the appointment of a new strategy lead and executive creative director (ECD).
The MDC-owned agency has named Ben Armistead as executive strategy director, joining from Wieden+Kennedy having served as chief strategy officer for its London office before joining the global leadership team as global head of effectiveness.
Armistead will be responsible for the strategic direction of the agency with oversight of clients such as Google, Ab InBev, Coca-Cola, Fanta, Zurich, Woolrich and LikeMeat.
“There are only a handful of agencies in the world that are genuinely defined by creativity and 72andSunny has always been one of them.
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