Frank’s RedHot and Eli Manning Take the Beloved Tailgate Tradition Virtual

The Homegate experience will welcome up to 1,000 fans on Zoom

The event will offer recipes for game day staples such as Frank's RedHot chili. Frank's RedHot

With the NFL season kicking off during a pandemic, few stadiums will be able to host fans let alone pregame tailgates. So Frank’s RedHot is hoping to bring the tailgate atmosphere to fans’ homes with some help from Eli Manning. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.