Modernizing the Marketing of 160-year-old Health Care Giant Bayer

What a partnership with consultancy Oliver Group has meant for the pharma colossus

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

The success of any good relationship, personal or professional, can come down to one thing: trust. For global pharmaceutical and biotech company Bayer, that’s where things began with Oliver Group, the BrandTech Group-owned marketing consultancy.

Enjoying your content? You Have 1 Free Article Left.

Register to continue reading!