Much of the content in the various Adweek editorial columns focuses on agencies around the globe, but we also take the time to recognize in-house agencies. Many brands have created their own in-house agencies for various reasons, such as lower advertising and marketing costs, more robust and consistent communication capabilities, and the ability to train staff internally. Building an in-house agency offers a company many advantages. Still, the most significant benefit is when in-house agencies achieve success beyond their rivals and establish that brand firmly in the mind of their consumer audience. Adweek's In-House Agencies column showcases the brands that have set the bar for future marketing efforts, thanks to their innovative and highly creative in-house agencies.
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Oliver Launches New Cultural Marketing Division InKroud

By Olivia Morley

 

The marketing tool is free to agency clients.

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Kraft-Heinz Says In-House Agency Is Making Its Ad Spend ‘Work Harder’

By Rebecca Stewart

 

Chief growth officer Cristina Kenz gives a behind-the-scenes look at The Kitchen's international expansion.

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Adweek Podcast: How We Chose 2022’s Agencies of the Year

By Al Mannarino

 

Agencies and brand marketing managing editor Jameson Fleming discusses this year's winners.

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Forrester’s Agency Predictions Report Forecasts 2023 Culture Upheaval

By Olivia Morley

 

Following hybrid work acceptance, companies will hone product, b-to-b and privacy expertise.

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How Agencies Can Open Doors for Rising Latinx Talent

By Olivia Morley

 

Agencies must remove barriers to entry for Latinx talent and invest in industry fellowship programs.

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Music Platform Resident Advisor Builds In-House Creative Agency

By Stephen Lepitak

 

The team will be run by chief brand and creative officer Kazim Rashid.

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Spotify’s In-house Agency Is Propelling Its Pivot to ‘Playfulness’

By Rebecca Stewart

 

Spotify’s top marketer Taj Alavi has been on a mission strengthen to Spotify’s interactivity since joining in June 2021.

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Modernizing the Marketing of 160-year-old Health Care Giant Bayer

By Stephen Lepitak

 

Since 2021, Bayer's marketing operation has more than doubled in size.

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Social Publisher ATTN: Launches an In-House Creative Agency

By Mark Stenberg

 

The agency has hired 60 staff since January.

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How VaynerMedia Is Helping Mint Mobile Take Media In-House and Grow Its Team

By Olivia Morley

 

Mint Mobile will pull its lower-funnel media investment from VaynerMedia.

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Whirlpool Corp Shifts Entire Creative Investment and Launches Expansive In-House Agency

By Olivia Morley

 

World of Whirlpool Studios has already begun transitioning work from outside agencies.

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Building Blocks: Insights on Lego’s In-House Creative Agency From Its New Boss

By Stephen Lepitak

 

Nicole Taylor talks about taking the reins of the 400-strong team and explains how it operates.

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New Data Shows What Marketers Are Looking for With Media Agency Relationships

By Olivia Morley

 

Tech, co-location and in-housing are top of mind, compared to interests from five years ago.

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State of In-House Agencies: Why They Aren’t Expected to Shrink Anytime Soon

By Olivia Morley

 

47% of in-house agencies said their team's size increased in the last 14 to 16 months.

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How Remote Work May Forever Change the Co-Located Agency Model

By Olivia Morley

 

Some embedded agency teams have yet to return to the office.

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