Much of the content in the various Adweek editorial columns focuses on agencies around the globe, but we also take the time to recognize in-house agencies. Many brands have created their own in-house agencies for various reasons, such as lower advertising and marketing costs, more robust and consistent communication capabilities, and the ability to train staff internally. Building an in-house agency offers a company many advantages. Still, the most significant benefit is when in-house agencies achieve success beyond their rivals and establish that brand firmly in the mind of their consumer audience. Adweek's In-House Agencies column showcases the brands that have set the bar for future marketing efforts, thanks to their innovative and highly creative in-house agencies.