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Prudential Names StrawberryFrog as Creative Agency, 2 Years After Parting With Droga5

The financial brand developed its advertising in-house in 2019.

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Wonderful Agency Hires MullenLowe Vet Margaret Keene as CCO

She succeeds Bobby Pearce as creative lead for the in-house team.

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Vice Media Group Expands Creative Offering With Acquisition of Pltfrmr

Chris Garbutt and Colin Mitchell launched the consultancy just last October.

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At Super Bowl 2021, In-House Ads Had a Moment

Seven commercials were created internally, perhaps signaling a larger shift in the industry.

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McCann Promotes Chris Macdonald to CEO and Chairman

McCann has made new appointments within its team.

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With $90 Million in Media Spend, Droga5 Launches Massive Brand Campaign for Accenture

The consultancy took creative in-house last September.

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5 Takeaways From the ANA’s In-House Agency Conference

Marketers from Target, AB InBev and Gorilla Glue share how they’re shaping their internal offerings.