New Data Shows What Marketers Are Looking for With Media Agency Relationships
Tech, co-location and in-housing are top of mind, compared to interests from five years ago.
State of In-House Agencies: Why They Aren’t Expected to Shrink Anytime Soon
47% of in-house agencies said their team's size increased in the last 14 to 16 months.
How Remote Work May Forever Change the Co-Located Agency Model
Some embedded agency teams have yet to return to the office.
Oliver Charges Mono’s Jeffrey Gorder With Leading Growth in North America
Jeffrey Gorder joins You & Mr Jones' in-house agency Oliver after 12 years at Mono.
Prudential Names StrawberryFrog as Creative Agency, 2 Years After Parting With Droga5
The financial brand developed its advertising in-house in 2019.
Wonderful Agency Hires MullenLowe Vet Margaret Keene as CCO
She succeeds Bobby Pearce as creative lead for the in-house team.
Vice Media Group Expands Creative Offering With Acquisition of Pltfrmr
Chris Garbutt and Colin Mitchell launched the consultancy just last October.
At Super Bowl 2021, In-House Ads Had a Moment
Seven commercials were created internally, perhaps signaling a larger shift in the industry.
McCann Promotes Chris Macdonald to CEO and Chairman
McCann has made new appointments within its team.
With $90 Million in Media Spend, Droga5 Launches Massive Brand Campaign for Accenture
The consultancy took creative in-house last September.
5 Takeaways From the ANA’s In-House Agency Conference
Marketers from Target, AB InBev and Gorilla Glue share how they’re shaping their internal offerings.