Alt Image Text

New Data Shows What Marketers Are Looking for With Media Agency Relationships

Tech, co-location and in-housing are top of mind, compared to interests from five years ago.

Alt Image Text

State of In-House Agencies: Why They Aren’t Expected to Shrink Anytime Soon

47% of in-house agencies said their team's size increased in the last 14 to 16 months.

Alt Image Text

How Remote Work May Forever Change the Co-Located Agency Model

Some embedded agency teams have yet to return to the office.

Alt Image Text

Oliver Charges Mono’s Jeffrey Gorder With Leading Growth in North America

Jeffrey Gorder joins You & Mr Jones' in-house agency Oliver after 12 years at Mono.

Alt Image Text

Prudential Names StrawberryFrog as Creative Agency, 2 Years After Parting With Droga5

The financial brand developed its advertising in-house in 2019.

Alt Image Text

Wonderful Agency Hires MullenLowe Vet Margaret Keene as CCO

She succeeds Bobby Pearce as creative lead for the in-house team.

Alt Image Text

Vice Media Group Expands Creative Offering With Acquisition of Pltfrmr

Chris Garbutt and Colin Mitchell launched the consultancy just last October.

Alt Image Text

At Super Bowl 2021, In-House Ads Had a Moment

Seven commercials were created internally, perhaps signaling a larger shift in the industry.

Alt Image Text

McCann Promotes Chris Macdonald to CEO and Chairman

McCann has made new appointments within its team.

Alt Image Text

With $90 Million in Media Spend, Droga5 Launches Massive Brand Campaign for Accenture

The consultancy took creative in-house last September.

Alt Image Text

5 Takeaways From the ANA’s In-House Agency Conference

Marketers from Target, AB InBev and Gorilla Glue share how they’re shaping their internal offerings.