The Loneliness Epidemic and Media Consumption: What Marketers Need to Know
More-so than attention metrics, there is a bigger macro trend that could be affecting today’s media investments.
AI Doesn’t Have to Be Trained on Data Scraping: Synthetic Data Explainer
By 2030, most of the data used in AI will be artificially generated by rules, statistical models, simulations or other techniques.
Meta Continues AI Push With New Generative Image and Text Tools
The social network is rolling out creative optimization.
Snapchat Debuts New AR and Gen AI Ad Products at NewFronts
Snapchat touts 800 million monthly active users globally.
The Garage Podcast: Meeting Customers (and Brand Advertisers) Where They Are
Criteo’s Sherry Smith on how sponsored search and product ads fit into an omnichannel marketing approach.
TikTok Pushes for Premium With New Programming and Measurement at NewFronts
TikTok, whose future in the U.S. is in flux, wants marketers to measure it alongside TV.
The Atlantic Targets College Students With New Group Subscription
The Atlantic has signed up more than 75 schools in its first year of offering group subscriptions.
At Newfronts, Condé Nast Calls Red Carpet Moments the New Live Sports
Condé Nast unveiled new partnerships with Formula 1 and NBCUniversal.
T-Mobile Advertising Solutions Launches Retail Media Network in NewFronts Debut
T-Mobile Advertising Solutions debuted its 20,000-screen retail media network.
City Cast, Unprofitable but Expanding, Finds Podcast Traction in a Radio Model
Publisher City Cast is on pace to generate $3 million in 2024.
Alphabet Grows Search and YouTube Revenue by Double Digits Amid Increased Competition
Network revenue, which encompasses Google's ad-tech business, continues to decline.
Le Monde in English Misses Lofty Subscriber Goals But Remains ‘Optimistic’
Le Monde aims to reach 1 million total subscribers by 2025 and is focusing on Olympic-sized opportunities.
Meta More Than Doubled Revenue From Its AI-Powered Ad Tool
Artificial intelligence continues to drive Meta's yearlong recovery, as revenue from its Advantage+ Shopping Campaigns more than doubled since last year.
Meta’s Ad Business Is Still Surging As Headcount Ticks Upward
Two charts show the tech giant's growth after Zuckerberg's 'Year of Efficiency.'
AI Search Startup Perplexity’s Series B Funding Raises Nearly $63M, Launches Enterprise Pro
The startup is now valued at more than $1 billion.
How Ad Buyers Are Advising Clients as Possible TikTok Ban or Sale Looms
Ad buyers recommend platform diversification shifts, especially to Instagram Reels, YouTube Shorts and Reddit, but they anticipate a sale of TikTok, which could still lead to a temporary ban.
