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How a Cat in a Shark Costume Provided the Best Marketing Roomba Could’ve Hoped For

Perspective

A Mars mission and toy doll were among its first customers.

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After Record Store Closures Caused by the Pandemic, Legacy Retailers Look to Open Shops

Fashion & Apparel

The retail industry's woes last year present opportunities in 2021.

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Cara Sylvester on Embracing Her New Role as Target’s Head of Marketing

Leadership & Talent

She protects a brand that has gained $9 billion of market share in 2020.

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Booze-Free Spirits Are Going Mainstream as Nightlife Takes on a ‘Conscious’ Vibe

Beer & Spirits

With huge growth and emerging brands, it's a 'Wild West'—without the bar fights and hangovers.

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Meet the Creators Who Expanded Our World When We Needed It Most

The Creative 100

Our Creative 100 issue is our biggest issue of the year and, this year, also includes our Experiential Awards.

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Creative 100: Agency Talents to Watch

The Creative 100

Keep an eye on these individuals and duos below the rank of executive creative director.

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Adweek’s Creative 100: The Most Inspiring Talents of 2021

The Creative 100

Honoring today's top innovators in content, agencies, artistry and more.

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Amber Ruffin Can’t Keep Her Ideas to Herself—and Late Night Will Never Be the Same

The Creative 100

Her ‘goofy little playtime’ on Peacock has become the genre’s most exciting series.

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Creative 100: Visionary Directors

The Creative 100

Meet the filmmakers behind some of today's most inventive storytelling.