Apple's App Tracking Transparency Has Advertisers Scrambling, With Concern More Is to Come

June marks the first anniversary of unleashing havoc on the iOS ads ecosystem

Apple customers are among some of the most desirable for marketers, given their willingness to pay more than $1,000 for a cellphone. They also collectively generate more than $500 billion a year in revenue via in-app billings, a statistic that inspires advertisers to pay top dollar for real estate on an iPhone. 

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This story first appeared in the June 7, 2021, issue of Adweek magazine. Click here to subscribe.

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