Booze-Free Spirits Are Going Mainstream as Nightlife Takes on a 'Conscious' Vibe

With huge growth and emerging brands, it's a 'Wild West'—without the bar fights and hangovers

Ben Branson wanted a sophisticated and refreshing tall drink—hold the alcohol, please. But what he got instead was “a pink, fruity, childish, sickly-sweet mocktail.”

Click for more from this issue

This story first appeared in the June 7, 2021, issue of Adweek magazine. Click here to subscribe.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}