Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Sometime around Halloween 2012, a Houston woman named Helen Arnold set out to buy a shark costume for her dog, a pit bull named Sharkey. When she could find only a small-sized outfit, Arnold decided to let her cat Max wear it instead. Max, as things turned out, not only tolerated being dressed as a shark, but the chill Siamese also had taken to riding around atop the Roomba robot vacuum that Arnold had bought.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in