How Passion for Data Led to a Top Streaming Gig at Paramount
Tanya Giles is driving the company's streaming content strategy.
What Does the Future Hold for America’s Alt-Weeklies?
After a wave of pandemic closures, the industry plots a new path forward.
4/20 Marketing Used to Wink to Cannabis Insiders. Now It Welcomes a Wider Audience
Retailers borrow CPG tactics for the Black Friday of weed, while brands lean in to purpose-driven programs.
How an ‘Anti-Billboard Approach’ Is Helping Sports Teams Stand Out Outdoors
Muros and its artists give fans an authentic local connection to their teams.
To Defend or Not to Defend—That Is the Question for Incumbent Agencies
Incumbents often defend in reviews, but they must consider if it's worthwhile given the poor odds of success.
Why Abbott Elementary Creator Quinta Brunson Is in a Class of Her Own
From being deeply embedded in internet culture to creating the most successful network comedy in years, the Abbott Elementary creator is setting a new standard.
The 2022 Upfronts Need to Evolve Into the FlexFronts
The pandemic proved the TV ad business can handle more flexibility. Why go back to old ways?
This Year’s Upfront Might Feel Like Business as Usual, but a Metrics Revolution Is Underway
Marketers are exploring alternatives and testing different currencies.
Infographic: In-Person Events Are Back—but Not for Everyone
Virtual and IRL gatherings could both see growth in 2022.
Cadbury Creme Eggs: The Gooey Easter Treat Laid by a Bunny
How a beloved British confection cracked the American market and became a seasonal sensation.