How Passion for Data Led to a Top Streaming Gig at Paramount

Tanya Giles rose through the ranks to drive the studio's streaming content strategy

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

When Tanya Giles entered the television industry, streaming didn’t exist. Now, the executive heads up programming for one of the biggest names in media.

Paramount, formerly ViacomCBS, named Giles chief programming officer of streaming last summer. That put her over programming decisions for Paramount+ and Pluto TV, helping to scale the company’s rapidly growing streaming division.

Giles started at Paramount in 1995, back when the company was known simply as CBS. She started in the research department, arriving at the office at 7 a.m.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the April 18, 2022, issue of Adweek magazine. Click here to subscribe.