Why Abbott Elementary Creator Quinta Brunson Is in a Class of Her Own

From being deeply embedded in internet culture to creating the most successful network comedy in years, the writer and comedian is setting a new standard

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There was a moment in 2021 when the fate of scripted network comedy seemed a little shaky. Watercooler talkers like Succession and Mare of Easttown kept cable dramas on top, while longtime fan favorites Brooklyn Nine-Nine and Black-ish prepared for their final seasons. For the first time in 50 years, NBC—once a leader in prime-time half-hour comedies—released a fall schedule that didn’t include a single one of them.

Paired with a viewing public that statistically favors streaming over live broadcasts, it was unclear where the network sitcom stood with today’s audiences.



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This story first appeared in the April 18, 2022, issue of Adweek magazine. Click here to subscribe.