What Does the Future Hold for America’s Alt-Weeklies?

After a wave of pandemic closures, the industry plots a new path forward

Meet the next generation of consumers where they are now. Join us virtually for The New Consumer, on March 30, for tips from Clutch, Mars Wrigley and more. Sign up for free.

Two years after the pandemic shuttered a wave of alternative-weekly publishers across the country, the industry has emerged from the near-death experience leaner, wiser and, in some cases, radically transformed.

In a bid to survive the overnight disappearance of their advertising business, many alt-weeklies experimented with a variety of new business tactics, including launching membership models, transitioning to nonprofit status and modernizing their digital infrastructure. 

“Publishers are feeling optimistic,” said Graham Jarrett, president of the Association of Alternative Newsmedia.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the April 18, 2022, issue of Adweek magazine. Click here to subscribe.