Cannabis

4/20 Marketing Used to Wink to Cannabis Insiders. Now It Welcomes a Wider Audience

Retailers borrow CPG tactics for the Black Friday of weed, while brands lean in to purpose-driven programs

Wana’s 'Weed Out Hunger' initiative campaign poster with hands holding food — Wana’s 'Weed Out Hunger' initiative is part of an evolution in cannabis marketing around 4/20.Wana

April 18, 2022

To mark April 20, the dankest day on the cannabis calendar for fans and retailers, the Wana Brands foundation plans to donate $140,000 to nonprofit groups combating hunger in local communities across America.

T.L. Stanley

@TLStanleyLA
terry.stanley@adweek.com

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

Cannabis

4/20 Marketing Used to Wink to Cannabis Insiders. Now It Welcomes a Wider Audience

Retailers borrow CPG tactics for the Black Friday of weed, while brands lean in to purpose-driven programs

T.L. Stanley

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T.L. Stanley