This is a Profile

Airlines Are Offering Carbon Offsets to Combat ‘Flight Shame’

CES

Airlines are embracing carbon offsets as a way to counter the damage flying does to the environment (and their image). Will flyers get on board?

This is a Profile

Could 2020 Prove to Be the Golden Age for Independent Agencies?

The Future of Agencies

This coming year could be a promising year for agencies to meet previously unmet needs for clients and investing in analytic platforms and talent.

This is a Profile

Why the 6-Second TV Ad No Longer Works for Many Advertisers

Programming & Performance

The once-revolutionary linear format was something advertisers were excited about in 2017 and 2018, but interest has recently waned.

This is a Profile
This is a Profile
This is a Profile

Infographic: Consumers Are Turning to Telehealth and Innovative Mobile Medicine Services

Data Points

Americans are turning to mobile medicine as a supplement to healthcare coverage.

This is a Profile

Why Advertisers Need to Take a Risk and Be More Than Just Likable

Voice

If our goal in making an ad is to strike the middle ground out of the fear of being disliked, then we will squander the potential to make something great.

This is a Profile

3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010s

Experiential

Experts share how activations will evolve in the decade ahead.

This is a Profile

2 Years Ago, Blockchain Was Hyped as a World Changer. So What Happened?

Digital

With its transformative promises still unfulfilled, blockchain fatigue is spreading through the business world.

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