Voice

Why Advertisers Need to Take a Risk and Be More Than Just Likable

Pleasing everyone won’t leave consumers with a lasting impression

garfield, odie and friends with a red X through them
Garfield is unoffensive, but it's also pretty boring and uninteresting as well.Getty Images
By Andy Coulston

January 5, 2020

If you love Garfield, I hate to break it to you, but Garfield isn’t art. It’s not even a good comic strip.

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This story first appeared in the Jan. 6, 2020, issue of Adweek magazine. Click here to subscribe.

Andy Coulston

Andy Coulston is the creative group head and art director at The Richards Group.

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