Andy Coulston

Andy Coulston

Opinion Contributor
Andy Coulston is the creative group head and art director at The Richards Group. Before joining The Richards Group, Andy spent four years in Japan teaching English, learning Japanese and authoring and illustrating a popular comic strip.

Why Advertisers Need to Take a Risk and Be More Than Just Likable

If our goal in making an ad is to strike the middle ground out of the fear of being disliked, then we will squander the potential to make something great.