From accessing medical records to speaking to physicians, Americans are turning to mobile medicine as a supplement to healthcare coverage. Users are taking advantage of innovative mobile medicine services for convenience, control and cost—and of course, when they need additional support. An Omnicom Media Group survey found 86% of people have used an online pharmacy at least once in the past year and almost half (41%) have utilized a telehealth app in the same time period.
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This story first appeared in the Jan. 6, 2020, issue of Adweek magazine. Click here to subscribe.
