Could 2020 Prove to Be the Golden Age for Independent Agencies?

It might be the chance they needed to meet previously unmet client needs


Despite the high-profile closings and acquisitions in 2019, 2020 could be a great year for independent agencies.

Industry trends, including clients moving to project-based relationships and new capabilities leading to the democratization of data, are cutting down on scale-based advantages of global networks, allowing independent agencies to thrive.

In December, Wieden + Kennedy was awarded Adweek’s U.S. Agency of the Year title for the second consecutive year, in part on the strength of being named U.S.

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This story first appeared in the Jan. 6, 2020, issue of Adweek magazine. Click here to subscribe.