Could 2020 Prove to Be the Golden Age for Independent Agencies?

It might be the chance they needed to meet previously unmet client needs

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

Despite the high-profile closings and acquisitions in 2019, 2020 could be a great year for independent agencies.

Industry trends, including clients moving to project-based relationships and new capabilities leading to the democratization of data, are cutting down on scale-based advantages of global networks, allowing independent agencies to thrive.

In December, Wieden + Kennedy was awarded Adweek’s U.S. Agency of the Year title for the second consecutive year, in part on the strength of being named U.S. creative AOR for McDonald’s over Omnicom’s dedicated unit We Are Unlimited.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Jan. 6, 2020, issue of Adweek magazine. Click here to subscribe.