Airlines Are Offering Carbon Offsets to Combat ‘Flight Shame’

For a few dollars, flyers can ease their guilt for adding harmful emissions to the atmosphere

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When Swedish environmental advocate Greta Thunberg first stepped onto American soil in late August after more than two weeks of travel, it wasn’t on the carpeted floor of an airport. It was on the wooden dock of a marina in Lower Manhattan.

Thunberg had sailed for 15 days from the U.K., pointedly choosing to travel by water in keeping with Europe’s flight-shame movement, of which she is a vocal proponent. And while the concept of flying less to help combat climate change has yet to take off in the States, it’s also no longer a distant possibility.

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This story first appeared in the Jan. 6, 2020, issue of Adweek magazine. Click here to subscribe.