Airlines Are Offering Carbon Offsets to Combat ‘Flight Shame’

For a few dollars, flyers can ease their guilt for adding harmful emissions to the atmosphere

Airlines are embracing carbon offsets as a way to counter the damage flying does to the environment (and their image). Will flyers get on board? Adweek

When Swedish environmental advocate Greta Thunberg first stepped onto American soil in late August after more than two weeks of travel, it wasn’t on the carpeted floor of an airport. It was on the wooden dock of a marina in Lower Manhattan.

This story first appeared in the Jan. 6, 2020, issue of Adweek magazine. Click here to subscribe.
@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.
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