3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010s

Experts share how activations will evolve in the decade ahead

Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.

Brand activations have come a long way in achieving consumer engagement.

The last few years, in particular, saw experiential marketing steadily mature, from a quirky niche tactic to a full-on, multiplatform strategy. And in this new decade marketers will only see more pressure to drive creativity to achieve a successful ROI and social media traction.

Here, experiential pros from across the U.S. share their insights on what’s in store.

Brands going DTC with ticketed events

Brands like Bravo,



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Jan. 6, 2020, issue of Adweek magazine. Click here to subscribe.