Experiential

3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010s

Experts share how activations will evolve in the decade ahead

Three images that include a person with a soccer ball, three people on a Stella Artois boat in front of the Statue of Liberty and an exterior shot of Hotella Nutella
As experiential marketing exits a formative decade, even more creative challenges and ROI expectations await. NVE Experience Agency, Stella Artois, Nutella
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By Ian Zelaya

January 5, 2020

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Brand activations have come a long way in achieving consumer engagement.

The last few years, in particular, saw experiential marketing steadily mature, from a quirky niche tactic to a full-on, multiplatform strategy. And in this new decade marketers will only see more pressure to drive creativity to achieve a successful ROI and social media traction.

Here, experiential pros from across the U.S. share their insights on what’s in store.

Brands going DTC with ticketed events

Brands like Bravo,

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This story first appeared in the Jan. 6, 2020, issue of Adweek magazine. Click here to subscribe.

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Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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