3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010s

Experts share how activations will evolve in the decade ahead

Three images that include a person with a soccer ball, three people on a Stella Artois boat in front of the Statue of Liberty and an exterior shot of Hotella Nutella
As experiential marketing exits a formative decade, even more creative challenges and ROI expectations await. NVE Experience Agency, Stella Artois, Nutella

Brand activations have come a long way in achieving consumer engagement.

This story first appeared in the Jan. 6, 2020, issue of Adweek magazine. Click here to subscribe.
ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.