3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010s

Experts share how activations will evolve in the decade ahead

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Brand activations have come a long way in achieving consumer engagement.

The last few years, in particular, saw experiential marketing steadily mature, from a quirky niche tactic to a full-on, multiplatform strategy. And in this new decade marketers will only see more pressure to drive creativity to achieve a successful ROI and social media traction.

Here, experiential pros from across the U.S. share their insights on what’s in store.

Brands going DTC with ticketed events

Brands like Bravo,

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This story first appeared in the Jan. 6, 2020, issue of Adweek magazine. Click here to subscribe.