3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010s

Experts share how activations will evolve in the decade ahead

Three images that include a person with a soccer ball, three people on a Stella Artois boat in front of the Statue of Liberty and an exterior shot of Hotella Nutella — As experiential marketing exits a formative decade, even more creative challenges and ROI expectations await. NVE Experience Agency, Stella Artois, Nutella

By Ian Zelaya

January 5, 2020

Brand activations have come a long way in achieving consumer engagement.

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This story first appeared in the Jan. 6, 2020, issue of Adweek magazine. Click here to subscribe.

Ian Zelaya

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.