Convergent TV Summit returns March 21-22. Hear timely insights from TV industry experts virtually or in person in NYC. Register now to secure your early bird pass.
Brand activations have come a long way in achieving consumer engagement.
The last few years, in particular, saw experiential marketing steadily mature, from a quirky niche tactic to a full-on, multiplatform strategy. And in this new decade marketers will only see more pressure to drive creativity to achieve a successful ROI and social media traction.
Here, experiential pros from across the U.S. share their insights on what’s in store.
Brands going DTC with ticketed events
Brands like Bravo,