The Sanofi executive explains the challenges convincing different markets of the importance of ecommerce and the unique opportunities it presents for healthcare products.ADWEEK
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Brands Thrive on Consistency. Retailers Need Something Else

Retail News

Winning loyalty requires a very different strategy for stores.


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Balancing Brand and Demand: Why Consumers Are Holding Their Dollars Close for Awhile

Adweek Podcasts

Forrester research shares why, regardless of the state of the economy, we never know if consumers are anxious.

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‘Check Out’ These Insights and Highlights From Commerceweek 2024

Premium Events

Add these insights from DoorDash, Kate Spade and Carhartt to cart.

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Retail Media’s New Secret Weapon Is Incremental ROAS

Voice

Traditional metrics may not accurately reflect the impact of new brand initiatives.

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Physical Retail Is the New TV

Voice

We are one step closer to the in-store equivalent of Nielsen TV ratings.

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Brave Commerce Podcast: Pioneering Retail Innovation

Adweek Podcasts

Wendy Jean Bennett, vice president of retail commerce leadership, offers a deep dive into the complexities of modern-day commerce.

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Why Brands Should Prioritize How Pessimistic, Short on Cash Consumers Experience Their Products

Commerce Week

At ADWEEK's Commerceweek, Forrester's Dipanjan Chatterjee explained how the pandemic and subsequent inflation are impacting consumers.

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How Puma Measures Success Across New Tech

Commerce Week

Puma's efforts in Web3 have earned it a rep with early tech adopters—a buzz that helps it drive buy-in internally.

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Walmart, Wayfair Discuss Producing Engaging Content to Drive Sales

Commerce Week

Executives from Walmart and Wayfiar offer a peek at their content.

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To Keep Up With the Customer, Get Personal—With Data

Commerce Week

Online shopping continues to change not just what people buy, but how they buy it.

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How Hellmann’s Expands the Funnel Through Retail Media

Retail Media Advertising

Hellmann's shares how a retail media campaign expanded the brand's customers beyond holidays.

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Branding and Performance Are Becoming More Closely Aligned

Commerce Week

Kate Spade and Starface World's brand strategies for driving loyalty and sales.

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What’s Next for DoorDash After Epic Super Bowl Sweepstakes

Commerce Week

After its ambitious Super Bowl campaign, DoorDash plans to show up at key moments throughout the year as it broadens beyond food delivery.

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Watch Commerceweek Featuring Insights From Walmart, Microsoft, Puma and Many More

Ecommerce News

The two-day event will be streamed online offering sessions covering emerging insights from the world of retail.

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Navigating Change in Connected Commerce With Kenvue

Adweek Podcasts

Eric Tarnowski of Kenvue on fostering transparency to effectively manage resistance to change.

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Revolutionizing Retail Media and Inclusive Leadership at Roundel

Adweek Podcasts

In this episode of Brave Commerce, Sarah Travis, president at Roundel, shares insights into the challenges and opportunities shaping the future of retail media.