The Cultural Evolution of Gaming
More people are playing games than ever before, and video games are crucial to the global cultural conversation.
Calling All Creators to Social Media Week 2023
This year's event was dedicated to the Creatorverse.
Silenced Voices: How Brands Can Break Barriers and Empower Asian American Creators
Sometimes, the most impactful brands and the strongest voices come from the creators themselves.
Adweek’s 2023 Creator Visionary Awards: See All the Winners
Honoring the innovative minds that entertained us while shifting our approach to marketing and media.
Creators and Brands Navigate Murky FTC Guidelines
Opaque rules around paid-for partnerships are confusing the marketplace.
How Platforms Can Support Creators’ ‘Unsettling’ Career Path
Cultivating both their financial and mental well-being is essential.
To Stay Ahead of the Creator Curve, Networks Are Snapping Up Influencer Agencies
Is M&A the answer for holding companies?
In AI’s Uncanny Valley, Creators Prove Their Value
Influencer marketing is poised to become more valuable as AI-generated content upends the media landscape.
Drew Barrymore’s Creative Force Is Too Big for One Platform to Contain
Adweek’s Creator Visionary of the Year on breaking all the rules—from TV to social media.
7 Myths About Creator Marketing
Why we believe them and why we’re wrong.
Many Brands Can Thrive Without Influencers
For some marketers, banking on digital touch points and affiliate praise is a shortsighted strategy.
Inside The Creatorverse
Spotlighting the creator economy and how it can help marketers and agencies drive brand engagement.
How Microinfluencers Are Upending Brand Marketing and Customer Interactions
For companies, working with user-generated content has pros and cons.
Brands Are Shaking Up Their Creator Recruiting Strategies
Growing demand for long-term partnerships complicates the process for marketers.
Creators Are People, Not Ad Units. It’s Time for Brands to Catch Up
What if Nike had approached Michael Jordan the way many brands approach influencers today?