The Creatorverse

The Creatorverse

The creator economy—which has grown to an estimated $100 billion industry—is the focus of our Creatorverse digital features package, which examines the people who make up the industry’s new content royalty, and the marketers and agencies that collaborate with them to drive next-level engagement for their brands. This also includes our 2023 Creator Visionary Awards, honoring 21 social media innovators and influencers who have entertained us while shifting our approach to marketing and media.

The creator economy—which has grown to an estimated $100 billion industry—is the focus of our Creatorverse digital features package, which examines the people who make up the industry’s new content royalty, and the marketers and agencies that collaborate with them to drive next-level engagement for their brands. This also includes our 2023 Creator Visionary Awards, honoring 21 social media innovators and influencers who have entertained us while shifting our approach to marketing and media.

Drew Barrymore’s Creative Force Is Too Big for One Platform to Contain

Adweek’s Creator Visionary of the Year on breaking all the rules—from TV to social media

Drew Barrymore’s Creative Force Is Too Big for One Platform to Contain

Adweek’s Creator Visionary of the Year on breaking all the rules—from TV to social media

Celebs aren’t able to maintain a decadeslong career without reinventing themselves along that way—often more than once. That’s where Drew Barrymore—Adweek’s Creator Visionary of the Year—has thrived. Most recently, she’s thrown the daytime TV talk rulebook out the window with her hit syndicated series, The Drew Barrymore Show. But that’s just one product of a creative force that’s too big for a single platform to contain. In our May cover story, Barrymore talks about her talk show, her creative process and reinvention.

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Celebs aren’t able to maintain a decadeslong career without reinventing themselves along that way—often more than once. That’s where Drew Barrymore—Adweek’s Creator Visionary of the Year—has thrived. Most recently, she’s thrown the daytime TV talk rulebook out the window with her hit syndicated series, The Drew Barrymore Show. But that’s just one product of a creative force that’s too big for a single platform to contain. In our May cover story, Barrymore talks about her talk show, her creative process and reinvention.

Read More

See All the Winners

Video: How Microinfluencers Are Upending Brand Marketing and Customer Interactions

For companies, working with user generated content has pros and cons

Video: How Microinfluencers Are Upending Brand Marketing and Customer Interactions

For companies, working with user generated content has pros and cons

To Stay Ahead of the Creator Curve, Networks Are Snapping Up Influencer Agencies

Is M&A the answer for holding companies?

Creators and Brands Navigate Murky FTC Guidelines

Opaque guidelines around paid-for partnerships are confusing the marketplace

Brands Are Shaking Up Their Creator Recruiting Strategies

Growing demand for long-term partnerships complicates the process for marketers

7 Myths About Creator Marketing

Why we believe them and why we’re wrong

In AI's Uncanny Valley, Creators Prove Their Value

Influencer marketing is poised to become more valuable as AI-generated content upends the media landscape

How Platforms Can Support Creators’ 'Unsettling Career' Path

Cultivating both their financial and mental well-being is essential

Many Brands Can Thrive Without Influencers

For some marketers, banking on digital touch points and affiliate praise is a shortsighted strategy

Creators Are People, Not Ad Units. It’s Time for Brands to Catch Up
What if Nike had approached Michael Jordan the way many brands approach influencers today?

How CultureCon Scaled Intimacy and Created a Destination for Diverse Creatives
The event went from a small get-together in a Harlem apartment to a national conference tour attended by thousands

Instagram Remains a Priority Platform for Marketers. Here's Why

Is the Business Boom From Going Viral Always a Good Thing?

Marketers Should Care About De-influencing, the TikTok Trend that Won’t Quit

For Authentic Campaigns, Brands Are Skipping Influencers

Getting Accurate Data on Creators Is About to Get Tougher

2023 Is the Year Marketers Will Understand, Measure and Buy Into the Creator Economy

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