Many Brands Can Thrive Without Influencers

For some marketers, banking on digital touch points and affiliate praise is a shortsighted strategy

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Tom Daly and Max Vallot are not interested in paying people to promote their brand. As the co-founders of District Vision, a sportswear hub that was once a digital bulletin board for community runs and meditations in New York, the duo is confident that investing in high-quality products and customer relationships is the best marketing you can buy. 

“The world of social media is more about scale, but we’ve always wanted to go deeper with a smaller group of people,” said Daly, who leaves his email address on every District Vision package to offer replacements and recommendations to consumers directly.



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