7 Myths About Creator Marketing

Why we believe them and why we’re wrong

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Several months ago, Bryan Reisberg, an online content creator and founder of the popular dog backpack company Little Chonk, met Jonathan Bensamoun, the founder of smart dog collar startup Fi, at a work dinner. The two clicked immediately, owing it to their shared love of four-legged friends and a burning desire to create—be it a business, product or brand.

“I didn’t really have a need for a GPS-tracking collar since my dog Maxine is always with me,” Reisberg told Adweek.

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