Ryan Reynolds Insists His New Ad for The Croods Sequel Is Not at All an Ad for Aviation Gin
“Not a Gin Ad” sees Reynolds shamelessly plug the liquor in comedy spot, while pretending it's actually an ad for juice.
Postpartum Brand Frida Mom Offers Advice on Avoiding Dicks (Literal or Otherwise) After Birth
Medical style spoof charts raw, messy realities of having a baby—and warns new moms to avoid dicks (of all kinds) at all costs.
How Satan Fell for 2020, Personification of the Year From Hell
Maximum Effort's follow-up ad for Match asks the happy couple how they clicked.
2020 Is Satan’s Soulmate in New Match Ad from Ryan Reynolds’ Maximum Effort
The spot plays out like a classic rom-com, with the destruction of society as the backdrop.
Why Ryan Reynolds and Rob McElhenney Just Made an Ad for a Welsh Trailer Manufacturer
A few million fans of comedy actors Ryan Reynolds and Rob McElhenney probably hadn’t heard of Wrexham AFC before this week, when the two officially purchased the Welsh soccer team. [...]
Ryan Reynolds Doesn’t Want You to Enter a ‘Long Expensive Relationship’
The spot introduces the brand's new 'EnticeMint' offer.
Ryan Reynolds and Hugh Jackman Turn Their Feud Into a Charity Battle at Sam’s Club
Fans can support their fundraising efforts by buying Laughing Man Coffee or Aviation Gin at the retailer.
Ryan Reynolds Doesn’t Understand 5G, But Mint Mobile Is Giving It Away for Free Either Way
The budget brand joins major carriers in promoting the newest cell network technology.
Bare-Ass Hugh Jackman Proudly Swears to ‘Only Wear’ the Boots He’s Now Endorsing
R.M. Williams finds a truly committed spokesman in painfully funny ad from Ryan Reynolds' Maximum Effort studio.
Here’s Ryan Reynolds’ Complete Presentation From Brandweek 2020
If star power were enough, the marketing world would be full of Ryan Reynolds. However, the self-effacing and subversively creative actor has rapidly transcended other celebrities in recent years to [...]
Why Isn’t Hugh Jackman a Total Asshole? Ryan Reynolds’ New Ad Shares the Secret
The new spot, by Maximum Effort, follows years of collaboration between the two actors.
Ryan Reynolds on ‘Diet Storytelling,’ Shoestring Marketing and Engagement Over Broadcasting
Adweek interviews the actor-producer-entrepreneur, our 2020 Brand Visionary.
Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle
Booze brand turned an Instagram photo into a social stunt in a matter of hours.
After Delighting Us With Rick Moranis, Ryan Reynolds Drops 2 More Mint Mobile Ads
The spots feature cameos from Paul Revere's heir and the 2019 Teacher of the Year.
Rick Moranis Returns to Acting in a Mint Mobile Ad With Ryan Reynolds
The Honey, I Shrunk the Kids actor left Hollywood in the '90s