Ryan Reynolds’ Ugly Sweater Brings Holiday Fundraising Joy to Hospitalized Children

A campaign for SickKids that features Ryan Reynolds' ugly Christmas sweater has raised over $300,000 for the organization.

Adweek’s 21 Most Popular Stories of 2019

Burger King, Aviation Gin and Bud Light were among the year's brand stars.

How Ryan Reynolds Pulled Off Aviation Gin’s Peloton Parody, Capping His Year of Genius Ads

His Maximum Effort studio put on a masterclass of modern marketing in 2019.

Ryan Reynolds Sneaks an Aviation Gin Ad Into a Movie Ad Inside a Samsung Ad

It's the turducken of TV advertising, and it's Aviation's first national broadcast spot.

Ryan Reynolds Explains How He Became a Marketing Tour de Force

He's one half of the creative genius behind Aviation Gin's advertising.

Evil Marketing Genius Ryan Reynolds Leaked 100 Mesmerizing Minutes of Detective Pikachu

And it's the best thing to happen to pop culture since Rick Astley.