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I Couldn’t Help But Wonder …. Is 48 Hours The New Turnaround Time?

Creating a viral tv spot without Ryan Reynolds can be challenging, but anything is possible when brands take calculated risks.

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Ryan Reynolds on How His Peloton Ad Collaboration Came Together in 48 Hours

After Sex and the City's Mr. Big had his high-profile moment, the cycling brand brought in Maximum Effort.

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Ryan Reynolds Just Made an Official Peloton Ad About Its Big ‘And Just Like That’ Moment

Chris Noth stars in Maximum Effort's spot referencing his character's run-in with the brand.

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Mint Mobile’s Aron North on Why Creative Is Jet Fuel To the Engine

Aron North has always been intentional with his career moves, even from childhood. North recalls a flyer he made as a kid that read “Aron is my name, taking out [...]

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Here Are the Surreal Retro Ads That Ran During the Diff’rent Strokes, Facts of Life Reboot

Maximum Effort revives the '80s with Jack in the Box, Kraft Heinz and more during live event's ad breaks.

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If You Think a McRib-Inspired Cocktail Sounds Delicious Then You’re in Luck

The Aviation Gin Riblet coincides with the 40th anniversary of the McDonald's sandwich.

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Ryan Reynolds’ Voice Outperforms His Face in Ads

MNTN, which acquired Reynolds' agency, surprised the actor with some A-B testing.

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The Story Behind Free Guy’s Pixel-Perfect Video Game Homage Posters

Agency Petrol brought its gaming experience to bear for Ryan Reynolds' new movie.

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For Bobby Bonilla Day, Mint Mobile Is Offering Its Own Very Long-Term, Financially Questionable Deal

In new creative from Ryan Reynolds' Maximum Effort, the baseball legend announces a 25-year wireless deal for $100 annually.

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Ryan Reynolds Hopes TikTok’s Wrexham Sponsorship Will Get More Brands Supporting Underdogs

Reynolds and team co-owner Rob McElhenney also made their TikTok debuts as part of the partnership.

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Ryan Reynolds Explains the Sale and Future of His Agency, Maximum Effort

The marketing-savvy actor and co-founder George Dewey tell Adweek why they merged with MNTN .

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Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired by Performance TV Platform MNTN

Reynolds will also become the chief creative officer at the new parent company.

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In Ryan Reynolds’ Latest for Match, Out-of-Work Wedding Singers Beg Daters to Get Back Out There

The spot includes original music from the songwriters behind La La Land and Dear Evan Hansen.

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Ryan Reynolds’ Father’s Day Creation for Aviation Gin Is ‘The Vasectomy’

Squeeze those lemons for a cocktail 'as refreshing as fatherhood.'

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See The Hitman’s Wife’s Bodyguard Early, Exclusively via Atom Tickets Snap Mini

Lionsgate’s action-comedy hits theaters June 16.