For Bobby Bonilla Day, Mint Mobile Is Offering Its Own Very Long-Term, Financially Questionable Deal
In new creative from Ryan Reynolds' Maximum Effort, the baseball legend announces a 25-year wireless deal for $100 annually.
Ryan Reynolds Hopes TikTok’s Wrexham Sponsorship Will Get More Brands Supporting Underdogs
Reynolds and team co-owner Rob McElhenney also made their TikTok debuts as part of the partnership.
Ryan Reynolds Explains the Sale and Future of His Agency, Maximum Effort
The marketing-savvy actor and co-founder George Dewey tell Adweek why they merged with MNTN .
Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired by Performance TV Platform MNTN
Reynolds will also become the chief creative officer at the new parent company.
In Ryan Reynolds’ Latest for Match, Out-of-Work Wedding Singers Beg Daters to Get Back Out There
The spot includes original music from the songwriters behind La La Land and Dear Evan Hansen.
Ryan Reynolds’ Father’s Day Creation for Aviation Gin Is ‘The Vasectomy’
Squeeze those lemons for a cocktail 'as refreshing as fatherhood.'
See The Hitman’s Wife’s Bodyguard Early, Exclusively via Atom Tickets Snap Mini
Lionsgate’s action-comedy hits theaters June 16.
How Ryan Reynolds’ Maximum Effort Produced Its LeVar Burton Gin Ad Literally Overnight
The Aviation Gin spot is a case study in rapidly responsive marketing.
Match’s Satan Returns to Wreak Havoc on Big Wireless Customers in New Mint Mobile Ad
Ryan Reynolds' Maximum Effort created the spot for budget cell carrier Mint Mobile.
Ryan Reynolds’ Maximum Effort Made Ads for (and Now Partially Owns) a Booming Keto Cookie Brand
The new HighKey spots star an animated panda with a sugar addiction.
Ryan Reynolds, Diddy and David Beckham Pledge $1 Million to Boost Bartenders in Lockdown
Because only the pros can make drinks that don't taste like 'ass feet.'
Ryan Reynolds and Mint Mobile Have Entered Politics. They’re Donating to a Four-Legged Mayor
The brand is using the savings to give all users free data upgrades.
Ryan Reynolds Insists His New Ad for The Croods Sequel Is Not at All an Ad for Aviation Gin
“Not a Gin Ad” sees Reynolds shamelessly plug the liquor in comedy spot, while pretending it's actually an ad for juice.
Postpartum Brand Frida Mom Offers Advice on Avoiding Dicks (Literal or Otherwise) After Birth
Medical style spoof charts raw, messy realities of having a baby—and warns new moms to avoid dicks (of all kinds) at all costs.
How Satan Fell for 2020, Personification of the Year From Hell
Maximum Effort's follow-up ad for Match asks the happy couple how they clicked.