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Ryan Reynolds’ Mint Mobile Pokes Fun at ‘Big Wireless’ for Sports Stadiums

The budget carrier is giving away free service to users and awarding a socially distant 'home stadium.'

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Unemployed Copywriter Pitches Ryan Reynolds for a Job

Ex-Ogilvy senior copywriter David Valento wrote, produced and edited the video in 3 days

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Ryan Reynolds Wants You to Bring Home the Simple Pleasures (and Regrets) of Bar Life

His new Aviation Gin ad encourages online ordering, with 30% going to struggling bartenders.

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Ryan Reynolds’ New Mint Mobile Ad Is Packed With Self-Mocking Jokes and Easter Eggs

The Deadpool star bought the budget carrier in November.

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Ryan Reynolds Left Voicemails for Mint Mobile Subscribers

He's also giving them all free unlimited data.

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Ryan Reynolds and Aviation Gin Toast an 84-Year-Old Leap Baby for Finally Turning 21

She's finally old enough to drink—though she's not quite sure why some random actor cares.

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Brand Twitter Unmasked: Meet 45 of the People Behind Your Favorite Accounts

Have you ever wondered who exactly it is dishing out fresh wit on your favorite Twitter accounts? We found out.

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Ryan Reynolds Struts Into the Westminster Dog Show With Aviation Gin Partnership

He's introducing the event's first signature cocktail, but of course he had to have some fun announcing it.

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92nd Academy Awards: Fans Watched Joker Trailer on YouTube, Tweeted About Parasite

Brad Pitt was the most-discussed nominee on Twitter for Best or Best Supporting Actor.

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Ryan Reynolds Loves Super Bowl Commercials, Except When He Has to Pay for Them

Mobile service runs an ad for the promo in The New York Times instead of buying a Super Bowl commercial.

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Ryan Reynolds’ Ugly Sweater Brings Holiday Fundraising Joy to Hospitalized Children

A campaign for SickKids that features Ryan Reynolds' ugly Christmas sweater has raised over $300,000 for the organization.

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Adweek’s 21 Most Popular Stories of 2019

Burger King, Aviation Gin and Bud Light were among the year's brand stars.

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How Ryan Reynolds Pulled Off Aviation Gin’s Peloton Parody, Capping His Year of Genius Ads

His Maximum Effort studio put on a masterclass of modern marketing in 2019.

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Ryan Reynolds Sneaks an Aviation Gin Ad Into a Movie Ad Inside a Samsung Ad

It's the turducken of TV advertising, and it's Aviation's first national broadcast spot.

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Ryan Reynolds Explains How He Became a Marketing Tour de Force

He's one half of the creative genius behind Aviation Gin's advertising.