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For Bobby Bonilla Day, Mint Mobile Is Offering Its Own Very Long-Term, Financially Questionable Deal

In new creative from Ryan Reynolds' Maximum Effort, the baseball legend announces a 25-year wireless deal for $100 annually.

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Ryan Reynolds Hopes TikTok’s Wrexham Sponsorship Will Get More Brands Supporting Underdogs

Sports Marketing

Reynolds and team co-owner Rob McElhenney also made their TikTok debuts as part of the partnership.

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Ryan Reynolds Explains the Sale and Future of His Agency, Maximum Effort

The marketing-savvy actor and co-founder George Dewey tell Adweek why they merged with MNTN .

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Ryan Reynolds’ Maximum Effort Marketing Has Been Acquired by Performance TV Platform MNTN

Reynolds will also become the chief creative officer at the new parent company.

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In Ryan Reynolds’ Latest for Match, Out-of-Work Wedding Singers Beg Daters to Get Back Out There

The spot includes original music from the songwriters behind La La Land and Dear Evan Hansen.

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Ryan Reynolds’ Father’s Day Creation for Aviation Gin Is ‘The Vasectomy’

Squeeze those lemons for a cocktail 'as refreshing as fatherhood.'

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See The Hitman’s Wife’s Bodyguard Early, Exclusively via Atom Tickets Snap Mini

Lionsgate’s action-comedy hits theaters June 16.

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How Ryan Reynolds’ Maximum Effort Produced Its LeVar Burton Gin Ad Literally Overnight

The Aviation Gin spot is a case study in rapidly responsive marketing.

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Match’s Satan Returns to Wreak Havoc on Big Wireless Customers in New Mint Mobile Ad

Ryan Reynolds' Maximum Effort created the spot for budget cell carrier Mint Mobile.

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Ryan Reynolds’ Maximum Effort Made Ads for (and Now Partially Owns) a Booming Keto Cookie Brand

The new HighKey spots star an animated panda with a sugar addiction.

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Ryan Reynolds, Diddy and David Beckham Pledge $1 Million to Boost Bartenders in Lockdown

Because only the pros can make drinks that don't taste like 'ass feet.'

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Ryan Reynolds and Mint Mobile Have Entered Politics. They’re Donating to a Four-Legged Mayor

The brand is using the savings to give all users free data upgrades.

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Ryan Reynolds Insists His New Ad for The Croods Sequel Is Not at All an Ad for Aviation Gin

“Not a Gin Ad” sees Reynolds shamelessly plug the liquor in comedy spot, while pretending it's actually an ad for juice.

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Postpartum Brand Frida Mom Offers Advice on Avoiding Dicks (Literal or Otherwise) After Birth

Medical style spoof charts raw, messy realities of having a baby—and warns new moms to avoid dicks (of all kinds) at all costs.

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How Satan Fell for 2020, Personification of the Year From Hell

Maximum Effort's follow-up ad for Match asks the happy couple how they clicked.