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Ryan Reynolds Insists His New Ad for The Croods Sequel Is Not at All an Ad for Aviation Gin

“Not a Gin Ad” sees Reynolds shamelessly plug the liquor in comedy spot, while pretending it's actually an ad for juice.

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Postpartum Brand Frida Mom Offers Advice on Avoiding Dicks (Literal or Otherwise) After Birth

Medical style spoof charts raw, messy realities of having a baby—and warns new moms to avoid dicks (of all kinds) at all costs.

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How Satan Fell for 2020, Personification of the Year From Hell

Maximum Effort's follow-up ad for Match asks the happy couple how they clicked.

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2020 Is Satan’s Soulmate in New Match Ad from Ryan Reynolds’ Maximum Effort

The spot plays out like a classic rom-com, with the destruction of society as the backdrop.

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Why Ryan Reynolds and Rob McElhenney Just Made an Ad for a Welsh Trailer Manufacturer

A few million fans of comedy actors Ryan Reynolds and Rob McElhenney probably hadn’t heard of Wrexham AFC before this week, when the two officially purchased the Welsh soccer team. [...]

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Ryan Reynolds Doesn’t Want You to Enter a ‘Long Expensive Relationship’

The spot introduces the brand's new 'EnticeMint' offer.

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Ryan Reynolds and Hugh Jackman Turn Their Feud Into a Charity Battle at Sam’s Club

Fans can support their fundraising efforts by buying Laughing Man Coffee or Aviation Gin at the retailer.

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Ryan Reynolds Doesn’t Understand 5G, But Mint Mobile Is Giving It Away for Free Either Way

The budget brand joins major carriers in promoting the newest cell network technology.

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Bare-Ass Hugh Jackman Proudly Swears to ‘Only Wear’ the Boots He’s Now Endorsing

R.M. Williams finds a truly committed spokesman in painfully funny ad from Ryan Reynolds' Maximum Effort studio.

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Here’s Ryan Reynolds’ Complete Presentation From Brandweek 2020

If star power were enough, the marketing world would be full of Ryan Reynolds. However, the self-effacing and subversively creative actor has rapidly transcended other celebrities in recent years to [...]

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Why Isn’t Hugh Jackman a Total Asshole? Ryan Reynolds’ New Ad Shares the Secret

The new spot, by Maximum Effort, follows years of collaboration between the two actors.

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Ryan Reynolds on ‘Diet Storytelling,’ Shoestring Marketing and Engagement Over Broadcasting

Adweek interviews the actor-producer-entrepreneur, our 2020 Brand Visionary.

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Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle

Booze brand turned an Instagram photo into a social stunt in a matter of hours.

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After Delighting Us With Rick Moranis, Ryan Reynolds Drops 2 More Mint Mobile Ads

The spots feature cameos from Paul Revere's heir and the 2019 Teacher of the Year.

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Rick Moranis Returns to Acting in a Mint Mobile Ad With Ryan Reynolds

The Honey, I Shrunk the Kids actor left Hollywood in the '90s