Ryan Reynolds Establishes Nonprofit Benefiting Aspiring, Underrepresented Creatives

Creative Ladder sees early support from Deloitte, Hilton, VaynerMedia, Martin Agency and more

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

Ryan Reynolds is launching a new nonprofit that aims to make creative careers more accessible to production hopefuls from underrepresented communities.

During a Cannes Lions panel hosted by Bloomberg, the Maximum Effort founder announced the formation of Creative Ladder, a 501(c)(3) organization that will offer programs and services for students and emerging talent interested in marketing, advertising, design and commercial production. The goal is to build a pipeline to creative career paths previously out of reach for many marginalized communities.

“We

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in