Why Ryan Reynolds' Mint Mobile Flipped an Old Ad Upside-Down for Super Bowl Sunday

An 'upcycled' spot continues the budget cell service's humorous efforts to save money on marketing

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Mint Mobile is making its return to Super Bowl Sunday this weekend, but you might need to tune in a bit early to catch the Ryan Reynolds-owned brand’s ad.

No, not the pre-game show. Before that.

You can’t miss it. It’s the ad that’s upside-down.

While the budget cell service did make an official Super Bowl ad appearance in 2019, infamously running a spot about chunky milk, it hasn’t officially returned to the game since Reynolds took an ownership stake later that year.

Since

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in