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Aron North has always been intentional with his career moves, even from childhood. North recalls a flyer he made as a kid that read “Aron is my name, taking out your trash cans is my game.” It was that entrepreneurial, business-minded spirit that led Aron to ditch pre-med in school for a career in marketing and never look back.
North talks about how intentional he was with his career moves, taking on big client work on the agency side and even as he transitioned through roles and companies, never working on the same type of business twice. After working on strategy for brands like Taco Bell and Pizza Hut, he eventually found his way to Mint Mobile, where he could exercise his role as marketing decision-maker vs. agency influencer.
It’s at Mint Mobile where North’s agency background and entrepreneurial thinking shine as he exchanges late night texts with the team on the next big idea and how to incorporate Mint Mobile owner and part-time actor (his Linkedin confirms) Ryan Reynolds into the mix.
Tune in for a crash course in entrepreneurial thinking grounded in business imperatives. North also shares his biggest do’s and don’ts for a harmonious brand-agency relationship and advice on how to keep your creative briefs, well, brief.
