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Two years ago, Ryan Reynolds’ ad agency, Maximum Effort, exploded onto the global scene with its ultra-timely parody of a Peloton ad that was getting roundly mocked online.
But the at-home cycling brand doesn’t seem to have taken the joke too personally, because it just launched an official ad from Maximum Effort. Once again created in rapid response to a cultural moment around Peloton, the spot has some fun with one of the most-discussed moments in HBO Max’s Sex and the City reboot, And Just Like That.