Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more. Sponsored by EffecTV.
Two years ago, Ryan Reynolds’ ad agency, Maximum Effort, exploded onto the global scene with its ultra-timely parody of a Peloton ad that was getting roundly mocked online.
But the at-home cycling brand doesn’t seem to have taken the joke too personally, because it just launched an official ad from Maximum Effort. Once again created in rapid response to a cultural moment around Peloton, the spot has some fun with one of the most-discussed moments in HBO Max’s Sex and the City reboot, And Just Like That.
Titled
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in