Ryan Reynolds

Ryan Reynolds Just Made an Official Peloton Ad About Its Big 'And Just Like That' Moment

Chris Noth stars in Maximum Effort's spot referencing his character's run-in with the brand

Actor Chris Noth lounges romantically while looking at a woman off camera — Mr. Big, or at least actor Chris Noth, seems just fine in Peloton's new ad.Maximum Effort

By David Griner

December 12, 2021

Two years ago, Ryan Reynolds’ ad agency, Maximum Effort, exploded onto the global scene with its ultra-timely parody of a Peloton ad that was getting roundly mocked online.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

Recommended articles