Ryan Reynolds

Ryan Reynolds and His Agency President Reflect on the Realities of Fastvertising

Turning around an ad with Dave Foley in mere hours should be seen as an industry 'exception, not the rule'

Actor Dave Foley is shown in a dark room while Ryan Reynolds appears on a smartphone screen in front of a green background — Dave Foley, star of Kids in the Hall and NewsRadio, asked to appear in Mint Mobile's newest ad, and Ryan Reynolds quickly made it happen.Mint Mobile

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

If there are two things Ryan Reynolds loves, it’s—well OK, it’s probably his wife and kids. But professionally, the answers are rapid-turnaround advertising and Canadian icons.

So it’s no surprise that when enduring comedy actor Dave Foley tweeted about wanting to appear in a Mint Mobile ad, Reynolds launched his agency, Maximum Effort, into motion.

Even by the crew’s admittedly high-velocity standards, the project was executed whiplash-inducingly fast. It was filmed within six hours of Foley’s tweet and went live within a day.