Ryan Reynolds and His Agency President Reflect on the Realities of Fastvertising

Turning around an ad with Dave Foley in mere hours should be seen as an industry 'exception, not the rule'

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If there are two things Ryan Reynolds loves, it’s—well OK, it’s probably his wife and kids. But professionally, the answers are rapid-turnaround advertising and Canadian icons.

So it’s no surprise that when enduring comedy actor Dave Foley tweeted about wanting to appear in a Mint Mobile ad, Reynolds launched his agency, Maximum Effort, into motion.

Even by the crew’s admittedly high-velocity standards, the project was executed whiplash-inducingly fast. It was filmed within six hours of Foley’s tweet and went live within a day.



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