TikTok Confirms It’s Testing Social, Shoppable Videos

The video haven TikTok has featured shoppable ads for some time—and now, it looks like the company is bringing the click-to-purchase function outside of ads, as well.

Unlike Its Competitors, Clorox Is Building Its Own Direct-to-Consumer Business In-House

Objective is the CPG giant’s first DTC brand, and it didn't have to go on an acquisition spree to get it.

Alibaba Hits $38.4 Billion on Singles Day 2019

The world’s biggest shopping day continues to crush records.

Consumers Worldwide Are Eating More Snacks Than Meals

Mondelēz International releases first State of Snacking survey.

Why Taylor Swift’s Singles Day Performance Could Be Trouble (Trouble, Trouble)

The 2019 event bills few stars from outside China.

Why One Ikea Location Suddenly Has Quotes Around Its Name

It subtly celebrates a collaboration with Louis Vuitton's Virgil Abloh.

Barneys New York’s Fate Is Sealed After Authentic Brands Acquisition Gets Court Approval

A New York state bankruptcy judge approved the bid on Oct. 31.

Target’s Holiday Campaign Features a Cast of 125 in Nearly 100 Scenes

Target CMO Rick Gomez spoke with Adweek about what went into this year's holiday branding.

5 Ways to Beat Amazon at Its Own Game This Holiday Season

Nearly half of online shoppers will buy elsewhere—here's how to make them your customers.

Google’s Holiday Shopping Report Points Retailers to 3 Key Areas to Focus On

WIth the holidays already here, Google’s shopping report shows the areas retailers are missing.