Walmart and BuzzFeed Are Bringing Shoppable Recipes to the Tasty App

Customers can check out with one click.

Like ‘Talking to the Borg’: How Amazon’s Social Media Ambassadors Eerily Swarmed a Critic

The company's reputation-boosting effort may use real employees, but that doesn't mean it feels organic.

Influencer Arielle Charnas Is Creating Her Own Brand With the Help of the Investor Who Boosted Michael Kors

Something Navy's licensing deal with Nordstrom expires at the end of 2019.

Why Voting With Their Wallets May Be an Idle Consumer Threat

Well-loved brands can weather values-based storms.

Despite 7,500 Store Closures This Year, It’s Not All Doom and Gloom for Retail

So far in 2019, 3,064 stores have opened.

Outdoor Voices Brings Back a Fan Favorite Style With a Campaign Dedicated to Its Community

The activewear brand is celebrating its community and the return of its most popular style, the Exercise Dress.

Nike Joins the Movement of Brands Launching Subscription Services That Target Kids

The company tested the new model for 2 years.

Nordstrom Prepares for NYC Flagship Store With Street Style-Inspired Campaign

The Seattle-based retailer's much-anticipated women's shop is set to arrive in the city in October.

As Ire Over Gun Sales Builds, Walmart Conducts a ‘Thorough’ Policy Review

The retailer has pulled video game imagery from its stores, but still sells rifles and shotguns.

How Rihanna Established Herself as an Institution in the Makeup and Apparel Worlds

She reached a demographic of women who are often overlooked in marketing.