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Ice Cream Vans to Boats: Online Grocer Ocado’s Rebrand Campaign Showcases Delivery Offer

The Ocado ad on diverse grocery delivery was created by St Luke's to create a more personal touch to food shoppers.

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Oscar Mayer’s Wienermobile Served as Inspiration for the Brand’s Refresh

The meat giant is also maintaining its 'wonderfully odd' spirit with a series of short spots.

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Toms Ditches Its One-for-One Model for a New Impact Strategy

The brand is now committing one third of its annual net profits to 'grassroots good.'

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Petco Imagines Pets as People in Its First Campaign as a Wellness Brand

Petco and creative agency of record Droga5 say that our pets are just like us.

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Man Made Music Rebrands Amid Inclusion Initiatives in Sonic Branding

The 20-year-old company commits to companywide inclusion under Made Music Studio.

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Reckitt Benckiser Rebrands as Reckitt

The British maker of household cleaners expects sales growth to continue.

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Marsh & McLennan Companies Becomes Marsh McLennan in a Modernized Brand Makeover

The global professional services firm unveils a new name and logo for its 150-year anniversary.

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MGM’s ‘Leo the Lion’ Gets a CGI Makeover in Updated Logo

The new logo leans into the company's 97-year history.

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What’s in a Brand Name? In 2021 America, It Depends Who You Ask

Language and meaning in an era of polarization and rebrands.

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Amid Global Crisis, Healthcare Giant AmerisourceBergen Rebrands to Reflect ‘Optimism’

AmerisourceBergen partnered with MetaDesign to launch this new look.

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Two 2021 Logo Redesigns: One Rocked, the Other Flopped—Here’s Why

Analyzing the Burger King and GM rebrands.

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Burger King Rolls Out a Refreshingly Familiar New Look

“When I say that we shouldn't fear criticism, I think that's definitely true but it doesn't mean that you shouldn't prepare for it, right?” Machado said.

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Foursquare’s Brand Refresh Reflects Its Mission as a Location-Based Services Company

The company has launched a redesigned website and logo.

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King Arthur Flour’s Rebrand Aligns With a Lockdown-Inspired Trend

The 230-year-old brand—now King Arthur Baking Company—has a new name and logo that reflect its evolution.