When Good Brands Make Bad Products: Inside the Museum of Failure
What companies can learn from the products inside the Museum of Failure.
In This Clever Ad, WD-40 Is the Ultimate Key to a Prison Break
To capture the effectiveness of WD-40, a product that can remove rust among many other things, the brand launched a campaign aimed at highlighting the diverse capabilities of the product [...]
Why Businesses Should Still Make Bold Decisions in an Unpredictable Economy
Don't go all in on something you've never done before. Do enable iteration of your current offerings—and fast.
Game of Thrones NFTs Are Coming From Warner Bros. Discovery
Daenerys is about to become the breaker of blockchains.
Vox Media’s Eater Pens a 7-Book Deal With Abrams, Its Latest IP Play
The extension marks the first literary foray from the food title.
Diageo Plans to School Its 1,200 Marketers in Inclusive Design
The initiative will be extended to agencies in 2023.
Publisher Reach Debuts AI-based Content Recommendation Tool
Neptune Recommender has increased the publisher's page views by 40% this year.
Brands Should Be Obsessed With the Future. So Why Aren’t They?
Just why more marketers need to consider what is to come rather than the here and now, according to Phil Rowley.
This Bike Climbs Trees to Help Prevent Deforestation
Designed by Ogilvy, the bikes were then built in partnership with automaker Honda.
What ‘Pee in a Busch’ Can Teach Marketers About Provocative Sustainability
Krystyn Stowe, Busch's marketing chief, explains the brand's urine-themed Earth Month campaign.
This Smoke Alarm Delivers McDonald’s When it Senses You’ve Burned Dinner
The campaign offers consumers in the Netherlands the chance to win one of the 3D-printed devices.
Text to Purchase: How a New Product From PureWow Aims to Streamline Commerce
Wowtext subscribers order by replying with the number of items they want.
Volvo Released an AI-App to Help Sales Shortfall From Brussels Motorshow Cancellation
The tool was developed to help users learn details of any of the brand's models from photos they upload.
Invention Is Not Innovation: How to Properly Plan for Change
Going beyond the hype cycle to encourage adoption of new technology.
As 71% of Americans Dabble in Plant-Based, 2022 Will Be a High-Stakes Brand Battleground
Faux poultry, potato milk and more will fuel billions in sales for alternatives to meat and dairy.