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Brands Should Be Obsessed With the Future. So Why Aren’t They?

Just why more marketers need to consider what is to come rather than the here and now, according to Phil Rowley.

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This Bike Climbs Trees to Help Prevent Deforestation

Designed by Ogilvy, the bikes were then built in partnership with automaker Honda.

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What ‘Pee in a Busch’ Can Teach Marketers About Provocative Sustainability

Krystyn Stowe, Busch's marketing chief, explains the brand's urine-themed Earth Month campaign.

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This Smoke Alarm Delivers McDonald’s When it Senses You’ve Burned Dinner

The campaign offers consumers in the Netherlands the chance to win one of the 3D-printed devices.

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Text to Purchase: How a New Product From PureWow Aims to Streamline Commerce

Wowtext subscribers order by replying with the number of items they want.

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Volvo Released an AI-App to Help Sales Shortfall From Brussels Motorshow Cancellation

The tool was developed to help users learn details of any of the brand's models from photos they upload.

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Invention Is Not Innovation: How to Properly Plan for Change

Going beyond the hype cycle to encourage adoption of new technology.

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As 71% of Americans Dabble in Plant-Based, 2022 Will Be a High-Stakes Brand Battleground

Faux poultry, potato milk and more will fuel billions in sales for alternatives to meat and dairy.

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What Supply Chain Issues? Party City Is Ready for a Normal Halloween

The retailer planned ahead and predicts more in-person events this holiday season.

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JCPenney Outlines New Beauty Offering to Replace Sephora

The department store chain plans to roll out the concept to all locations by 2023.

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Impossible Foods Debuts a Plant-Based Pork for Those Who’d Rather Pass on Pig

Impossible Foods, continuing to expand its product lineup and trying to leapfrog other plant-based competitors, is launching faux pork in the U.S., just weeks after debuting its first chicken-less poultry. [...]

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Athleta and Simone Biles to Offer Limited Edition Line This Fall

Collection will serve as a 'sneak peak' for the full line the two are developing for the spring.

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Would You Pay $715 for A&W Apparel? The Chain’s New Swag Takes Brand Merch to a New Level

Varsity jackets and Thorogood boots come at designer prices as the brand seeks to own 'cheddar weather.'

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Geico’s ‘Scoop, There It Is’ Just Became an Ice Cream Flavor

Only 325 pints are up for grab by fans of Tag Team's insurance ad.

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