Twinkies Are About to Become a Breakfast Cereal

The collaboration caps off a year of occasionally odd crossovers, like Sour Patch Kids Cereal.

This Innovative Billboard Uses Noise Pollution to Charge Electric Cars

Peugeot and BETC "recycle" city sounds through piezoelectricity.

Popeyes’ Chicken Sandwich Will Return This Sunday (While Chick-fil-A Is Closed)

The chain has finally recovered from its 'unprecedented' sellout.

The Sperry Top-Sider Was Inspired by Rubber Tires and a Dog’s Paw

The shoe has stayed popular beyond the preppy crowd.

A Brewery Made This Record From Ocean Plastic, With Sales Helping Clean Coastlines

Havas London and Sharp's partner with musician Nick Mulvey to benefit Surfers Against Sewage

This Closet, Invented by a Dating Site for Married Women, Helps Lovers Hide and Escape

France's Gleeden creates some infidelity innovation in this satirical stunt.

This Vegan Beauty Brand Is Flipping the DTC Model

Versed, a clean skincare brand that first rolled out in Target, is using its wholesale approach to dive into DTC.

Move Over, Big Mac—McDonald’s Joins the Beyond Burger Game

The plant-based company crafted a special patty for the fast-food chain.

I Tried a KFC Doughnut Sandwich, and Here’s What You Need to Know

Putting the viral sandwich of the moment to the test.

Philadelphia Cream Cheese Invented a Device to Turn Anything Into a Bagel

Or at least to punch a hole in anything you want to put cream cheese on.