The Craze Over Hill House Home’s Nap Dress Is a Masterclass in Branding
How deep consumer understanding created the summer's hottest fashion item.
How to Make Sense of Instagram Reels as a Marketer
Is there a marketing niche for Instagram Reels?
Taking Print Innovation to a New Level, a German Newspaper Created a 7-Foot Infographic
The record-setting celebration of Berlin's iconic TV Tower turning 50 even featured the perfect ad on the back.
Small Businesses Can Now Use Venmo With New Business Profiles
Venmo acknowledges times are tough, especially for individuals trying to "connect, market and grow their businesses."
TikTok Hashtag Challenges Could Be the Next Recruitment Power Tool
TikTok, the video sharing social network service, has experienced tremendous growth during the pandemic.
This Tiny Soap Dissolves After Exactly 30 Seconds of Hand Washing
Lush's "self-timing soap" was created after research showed 97% of people don't wash their hands properly.
Chicken Sandwich Wars Heat Up With KFC’s Version of a Pickle-Topped Fillet
Not content with its own array of chicken sandwiches, KFC is testing its version of a fillet topped with pickles and mayo.
July, a New DTC Brand, Reimagines the Window Air Conditioner as Stylish Home Decor
These window A/C units are less utilitarian—and environmentally friendlier, too.
You Can Only Read This Social Distancing Ad From 6 Feet Away
A Finnish retailer ran an optical illusion on a newspaper's front page to promote safe distance as lockdown restrictions ease.
Don’t Want to Touch Public Door Handles? An Agency Invented a Way Around It
TBWA\Helsinki puts recycled consumer plastic to new use via 3D printing.
3D Printing Enters ‘Game-Changing’ Era as Supply Shortages Spark Creative Solutions
With traditional supply lines overloaded, 3D printing is seeing newfound demand.
Brands Are Creating Zoom Backgrounds to Class Up Your Quarantine
The videoconference platform is becoming a creative playground for brands as well as users.
Diageo and Anheuser-Busch Join Alcohol Brands Pivoting to Free Sanitizer
The industry giants will produce millions of bottles for hospitals and communities.
How Do You Highlight the Frustration of Tampon Dispensers? Make Men Pay for Toilet Paper
The International Women's Day stunt, promoting advocacy group Period, was developed with agency Huge.
Budweiser Wants to Change the Way You Pour Beer With New Nitrogen-Infused Version
Anheuser-Busch hopes to change beer-pouring habits with Budweiser Nitro Gold, a nitrogen-infused version of the beer that can be shaken.
