Product Innovation Twinkies Are About to Become a Breakfast Cereal The collaboration caps off a year of occasionally odd crossovers, like Sour Patch Kids Cereal. This Innovative Billboard Uses Noise Pollution to Charge Electric Cars Peugeot and BETC "recycle" city sounds through piezoelectricity. Popeyes’ Chicken Sandwich Will Return This Sunday (While Chick-fil-A Is Closed) The chain has finally recovered from its 'unprecedented' sellout. The Sperry Top-Sider Was Inspired by Rubber Tires and a Dog’s Paw The shoe has stayed popular beyond the preppy crowd. A Brewery Made This Record From Ocean Plastic, With Sales Helping Clean Coastlines Havas London and Sharp's partner with musician Nick Mulvey to benefit Surfers Against Sewage This Closet, Invented by a Dating Site for Married Women, Helps Lovers Hide and Escape France's Gleeden creates some infidelity innovation in this satirical stunt. This Vegan Beauty Brand Is Flipping the DTC Model Versed, a clean skincare brand that first rolled out in Target, is using its wholesale approach to dive into DTC. Move Over, Big Mac—McDonald’s Joins the Beyond Burger Game The plant-based company crafted a special patty for the fast-food chain. I Tried a KFC Doughnut Sandwich, and Here’s What You Need to Know Putting the viral sandwich of the moment to the test. Philadelphia Cream Cheese Invented a Device to Turn Anything Into a Bagel Or at least to punch a hole in anything you want to put cream cheese on.12Next »