Innovation is a critical part of any marketing strategy to keep up with the fast-evolving needs of today’s consumers. Marketers research customer behavior, needs and trends to change their product offerings to better align with what consumers are looking for and expecting. As brands look to innovate at the speed of culture, Adweek helps you stay on top of changes through our Product Innovation category page, with advice from industry leaders on the importance of continuing to innovate. From brands taking their first steps in the metaverse to new AI tools being developed to help marketers measure their audiences and brands debuting new products centered around purpose, Adweek keeps up with all things innovation.

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To Drive Macro Business Changes, Think Micro

How to identify the micro shifts in processes that can make a macro difference.

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Samba TV AI Can Now Measure ROI From Product Placements and Sports Sponsorships

Samba TV's AI measures brand ROI from paid media, sports sponsorships and product placements.

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Web Summit 2023: How Brands Can Integrate AI to Make It Anticipatory, Not Reactive

Qualcomm CMO Don McGuire and Code and Theory's Dan Gardner explain at Web Summit 2023.

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Whatever Happened to Interactive Audio Ads?

Brands are testing their potential, but who's listening?

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What Brands Can Learn From Lego Insiders, the Brand’s New Loyalty Program

Global director Jason Whiting on the brand's strategy to build fandom.

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Barbie Proves That It’s Never Too Late to Write a New Chapter

What legacy brands can learn from Barbie's reinvention

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This Grumpy Teddy Bear Won’t Share Ed Sheeran’s Hot Sauce

Tingly Ted’s was co-created through Warner Music Group’s newly launched WMX Ventures arm in partnership with Kraft Heinz.

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When Good Brands Make Bad Products: Inside the Museum of Failure

What companies can learn from the products inside the Museum of Failure.

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In This Clever Ad, WD-40 Is the Ultimate Key to a Prison Break

To capture the effectiveness of WD-40, a product that can remove rust among many other things, the brand launched a campaign aimed at highlighting the diverse capabilities of the product [...]

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Why Businesses Should Still Make Bold Decisions in an Unpredictable Economy

Don't go all in on something you've never done before. Do enable iteration of your current offerings—and fast.

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Game of Thrones NFTs Are Coming From Warner Bros. Discovery

Daenerys is about to become the breaker of blockchains.

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Vox Media’s Eater Pens a 7-Book Deal With Abrams, Its Latest IP Play

The extension marks the first literary foray from the food title.

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Diageo Plans to School Its 1,200 Marketers in Inclusive Design

The initiative will be extended to agencies in 2023.

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Publisher Reach Debuts AI-based Content Recommendation Tool

Neptune Recommender has increased the publisher's page views by 40% this year.

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Brands Should Be Obsessed With the Future. So Why Aren’t They?

Just why more marketers need to consider what is to come rather than the here and now, according to Phil Rowley.