Innovation is a critical part of any marketing strategy to keep up with the fast-evolving needs of today’s consumers. Marketers research customer behavior, needs and trends to change their product offerings to better align with what consumers are looking for and expecting. As brands look to innovate at the speed of culture, Adweek helps you stay on top of changes through our Product Innovation category page, with advice from industry leaders on the importance of continuing to innovate. From brands taking their first steps in the metaverse to new AI tools being developed to help marketers measure their audiences and brands debuting new products centered around purpose, Adweek keeps up with all things innovation.
Alt Image Text

When Good Brands Make Bad Products: Inside the Museum of Failure

What companies can learn from the products inside the Museum of Failure.

Alt Image Text

In This Clever Ad, WD-40 Is the Ultimate Key to a Prison Break

To capture the effectiveness of WD-40, a product that can remove rust among many other things, the brand launched a campaign aimed at highlighting the diverse capabilities of the product [...]

Alt Image Text

Why Businesses Should Still Make Bold Decisions in an Unpredictable Economy

Don't go all in on something you've never done before. Do enable iteration of your current offerings—and fast.

Alt Image Text

Game of Thrones NFTs Are Coming From Warner Bros. Discovery

Daenerys is about to become the breaker of blockchains.

Alt Image Text

Vox Media’s Eater Pens a 7-Book Deal With Abrams, Its Latest IP Play

The extension marks the first literary foray from the food title.

Alt Image Text

Diageo Plans to School Its 1,200 Marketers in Inclusive Design

The initiative will be extended to agencies in 2023.

Alt Image Text

Publisher Reach Debuts AI-based Content Recommendation Tool

Neptune Recommender has increased the publisher's page views by 40% this year.

Alt Image Text

Brands Should Be Obsessed With the Future. So Why Aren’t They?

Just why more marketers need to consider what is to come rather than the here and now, according to Phil Rowley.

Alt Image Text

This Bike Climbs Trees to Help Prevent Deforestation

Designed by Ogilvy, the bikes were then built in partnership with automaker Honda.

Alt Image Text

What ‘Pee in a Busch’ Can Teach Marketers About Provocative Sustainability

Krystyn Stowe, Busch's marketing chief, explains the brand's urine-themed Earth Month campaign.

Alt Image Text

This Smoke Alarm Delivers McDonald’s When it Senses You’ve Burned Dinner

The campaign offers consumers in the Netherlands the chance to win one of the 3D-printed devices.

Alt Image Text

Text to Purchase: How a New Product From PureWow Aims to Streamline Commerce

Wowtext subscribers order by replying with the number of items they want.

Alt Image Text

Volvo Released an AI-App to Help Sales Shortfall From Brussels Motorshow Cancellation

The tool was developed to help users learn details of any of the brand's models from photos they upload.

Alt Image Text

Invention Is Not Innovation: How to Properly Plan for Change

Going beyond the hype cycle to encourage adoption of new technology.

Alt Image Text

As 71% of Americans Dabble in Plant-Based, 2022 Will Be a High-Stakes Brand Battleground

Faux poultry, potato milk and more will fuel billions in sales for alternatives to meat and dairy.