Samba TV AI Can Now Measure ROI From Product Placements and Sports Sponsorships

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Samba TV’s AI is looking to give brands better ROI.

Today, measurement and tech company Samba TV announced that Samba’s AI offering, a suite of generative AI and machine learning technologies, will allow brands to accurately and quickly measure the impact of exposure for paid media, product placements or even sponsorships across linear and streaming sports, scripted and reality programs, video games and more.

According to the company, Samba AI will “automatically and instantly” recognize when a company’s logo appears on screen—such as when a logo shows up during a sporting event—or when a brand is mentioned during a program, offering comprehensive viewership analysis that spans both traditional media and streaming TV.



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