Phil Rowley is head of futures at Omnicom Media Group, U.K. He works with businesses and brands to fast-track their future, converting tech trends into actionable innovation strategies for clients including VWG, HSBC and Unilever. Rowley has more than 21 years’ experience working in tech, marketing and advertising in London, Dublin and Auckland.
Why You Might Be Getting Your Eco-Marketing Wrong
How do we prevent advertising sustainability from coming across as aloof and accusatory, and also cliched and undifferentiated?
Why You Can’t Do Strategy Without Innovation
Successful planning requires new thinking—and calculated risks toward the unexpected.
Brands Should Be Obsessed With the Future. So Why Aren’t They?
Just why more marketers need to consider what is to come rather than the here and now, according to Phil Rowley.
There’s More to Media Than the Metaverse
With an aging population, advertisers shouldn't get distracted by virtual worlds alone.
What Marketers Can Learn From the New Space Race
The space race may seem expensive and fanciful, but it is built on modest innovations.
Invention Is Not Innovation: How to Properly Plan for Change
Going beyond the hype cycle to encourage adoption of new technology.
Here’s What Startups Need to Know Before Pitching Their Businesses to Ad Agencies
Spoiler: Too much jargon is never a good look.
Marketers Should Prepare for the Great Demographic Disruption
As the lifespan for the world's population gets longer, how do advertisers respond?
How Deep Tech Can Help Brands Save The World
With a bullseye on big world-scale issues, forming partnerships in this space can change behaviors and prevent waste.
Why the Future of Advertising Is in Three Dimensions
Marketers will increasingly need to expand their understanding of the platforms in which their brands live.