Phil Rowley is Head of Futures at Omnicom Media Group, UK. He works with businesses and brands to fast-track their future, converting tech trends into actionable innovation strategies for clients including VWG, HSBC and Unilever. Phil authored OMG’s flagship thought leadership pieces including Beyond 2021 – The Next Decade, Level Up – The Future of Gaming, and Hit The Switch - The Future of Sustainable Business. Phil has more than 21 years’ experience working in tech, marketing and advertising in London, Dublin and Auckland.
Why the Future of Advertising Is in Three Dimensions
Marketers will increasingly need to expand their understanding of the platforms in which their brands live.