Publisher Reach Debuts AI-based Content Recommendation Tool

Neptune Recommender accounts for 40% of the publisher's page view growth this year

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U.K. publisher Reach plc, which operates more than 130 news sites including The Mirror and Manchester Evening News, announced Monday the commercial debut of a content recommendation tool. Called Neptune Recommender, the product uses machine learning and first-party cookies to serve visitors targeted suggestions for further reading.

Internally, the tool aims to lift advertising revenue across the Reach plc portfolio by increasing page views and dwell time. Here, it’s already seen gains—the tool accounts for 40% of the media company’s page view growth this year, according to group digital and innovation director Terry Hornsby.

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