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Alexa, whatever happened to interactive voice ads? You know the ones: An ad plays on your smart speaker, and you ask it to conveniently add the mentioned items to your shopping cart—anything from detergent to bananas to books. Interactive audio ads were once touted as the evolution of audio advertising. And while platforms, brands and agencies are still in the voice game, the excitement around the technology has faded.
With the emergence of voice-activated speaker assistants, an advertising element was inevitable.
Yet, despite the technology being present in millions of homes and offices around the world, it has yet to fulfill the heavily predicted promise of the rise of voice interactivity within advertising and video commerce.
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