How Advertisers Are Untangling the Programmatic Supply Chain
The focus is shifting from fraud to searching for ad tech that adds value.
Martin Sorrell Slams Holding Companies’ Data Strategies and Insists Facebook and Google Are Not ‘Frenemies’
S4 founder opened Adweek NexTech by challenging IPG and Publicis.
Martin Sorrell’s Thoughts on New Words in Merriam-Webster Dictionary, From ‘Influencer’ to ‘Buzzy’
And what he thinks should be added.
Taboola Wants to Fuel Local News With Its Latest Partnership
The deal will bring its discovery platform to publishers serving New York City.
Q&A: Ticketmaster’s President, Jared Smith, Talks Ad Tech
The company blocked 10 billion bot purchase attempts last year.
Hulu’s Ad Sales Chief Talks Changing the Shape of TV With New Formats
Peter Naylor is out to change television advertising for the better.
YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back
The decline doesn't mean advertisers are finally leaving the embattled platform.
How Media Buyers Are Downsizing Their Number of Ad-Tech Partners
Concerns over opaque practices prompt them to probe auction mechanics and reduce SSP relationships.
Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech
The ride-booking company alleges that 100 vendors engaged in fraudulent ad activity.
Q&A: AT&T’s Chief Branding Officer on ‘Emotional Equity’ and the Importance of Attention
Fiona Carter spoke with Adweek about she's learned helming the telecom giant's brand.
IBM and Adweek Partner to Create the Institute for Brand Marketing, an Educational Resource
The free program aims to 'fill a void in the marketplace' for continual learning.
AT&T and Verizon Roll Out New Enhancements to Buy-Side Programmatic Offerings
A strong data set doesn't necessarily lead to solid ad tech.
Dstillery Closes Data-Driven $5.9 Million Funding Round
The company rebranded itself this year as an 'audience solutions partner.'
As Third-Party Cookies Crumble, Ad Tech Works to Prep Publishers for Change
Index Exchange wants to lure buyers away from walled gardens with people-based solutions.
What Amazon’s Intention to Acquire Sizmek Means for the Advertising Industry
And how it will shape the way they create and deliver ads.