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Martin Sorrell is living by three words these days: “faster, better, cheaper.”
That’s his mantra at S4 Capital, his year-old purely digital advertising and marketing services business. Sorrell will share more about S4 tomorrow at Adweek NexTech.
A few weeks ago, we caught up with the agency legend and founder of holding company WPP for this week’s cover story. We also got his take on some other expressions beyond faster, better and cheaper, including the newest words added to the Merriam-Webster dictionary; words like “influencer,” “on-brand,” “tweetstorm” and “buzzy.”