Martin Sorrell's Thoughts on New Words in Merriam-Webster Dictionary, From 'Influencer' to 'Buzzy'

And what he thinks should be added

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

Martin Sorrell is living by three words these days: “faster, better, cheaper.”

That’s his mantra at S4 Capital, his year-old purely digital advertising and marketing services business. Sorrell will share more about S4 tomorrow at Adweek NexTech.

A few weeks ago, we caught up with the agency legend and founder of holding company WPP for this week’s cover story. We also got his take on some other expressions beyond faster, better and cheaper, including the newest words added to the Merriam-Webster dictionary; words like “influencer,” “on-brand,” “tweetstorm” and “buzzy.”



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in