Q&A: AT&T's Chief Branding Officer on 'Emotional Equity' and the Importance of Attention

Fiona Carter spoke with Adweek about she's learned helming the telecom giant's brand

Fiona Carter might be someone at the helm of one of the oldest telcos around, but she’s also someone that’s closely attuned to marketing’s future. Since taking up the role in 2015, Carter’s played a pivotal role in leading AT&T’s participation in the ANA’s #SeeHer campaign, which challenges the way women and girls are presented in media.

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