Newly Appointed ANA #SeeHer Co-Chair, P&G's Marc Pritchard, Sets Goals for Increasing Diversity by 2020

He's encouraging marketers to put pressure on agencies to accomplish this


Procter & Gamble chief brand officer Marc Pritchard has raised the bar once again for the advertising industry at the Association of National Advertisers’ #SeeHer event in New York on Friday, setting new goals to increase diversity by 2020. Pritchard, along with AT&T chief brand officer Fiona Carter, were named #SeeHer’s new co-chairs of marketing for the 2019–2020 year earlier in the day.

The ANA initiative was founded three years ago to eliminate unconscious bias and increase diversity in programming, advertising, marketing and media.

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