Newly Appointed ANA #SeeHer Co-Chair, P&G’s Marc Pritchard, Sets Goals for Increasing Diversity by 2020

He's encouraging marketers to put pressure on agencies to accomplish this

Marc Pritchard was named co-chair of the ANA's SeeHer movement and plans to make several commitments to increase diversity by 2020. Lindsay Rittenhouse/Adweek

Procter & Gamble chief brand officer Marc Pritchard has raised the bar once again for the advertising industry at the Association of National Advertisers’ #SeeHer event in New York on Friday, setting new goals to increase diversity by 2020. Pritchard, along with AT&T chief brand officer Fiona Carter, were named #SeeHer’s new co-chairs of marketing for the 2019–2020 year earlier in the day.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.