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Just under a year after Esther Lee left AT&T to become MetLife's new CMO, the telecom giant has named Fiona Carter to succeed Lee as its svp/head of brand marketing, advertising and sponsorships.
Like Lee, Carter brings an extensive history in the agency world to the role. Prior to joining Dallas-based AT&T, she spent more than a dozen years with holding company Omnicom, serving as managing director of BBDO's New York office from 2003 to 2014 before accepting the role of chief operating officer at the holding company's diversified agency services group.
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