AT&T Names Agency Veteran as New Head of Advertising

Fiona Carter held leadership roles at Omnicom and BBDO

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Just under a year after Esther Lee left AT&T to become MetLife's new CMO, the telecom giant has named Fiona Carter to succeed Lee as its svp/head of brand marketing, advertising and sponsorships.

Fiona Carter

Like Lee, Carter brings an extensive history in the agency world to the role. Prior to joining Dallas-based AT&T, she spent more than a dozen years with holding company Omnicom, serving as managing director of BBDO's New York office from 2003 to 2014 before accepting the role of chief operating officer at the holding company's diversified agency services group.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in