Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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Fandom Is Serious Business for the Creative Director Behind the KFC Dating Game

Gaming

The creative director behind the KFC dating simulator knows fandom is a serious business.

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Twitter Will Fund the Development of a Decentralized Social Media Standard

Publishing

CEO Jack Dorsey reveals plans for an independent project called Bluesky.

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Augmented Reality Can Bring ‘Incredible Joy’ to Advertising

Ad Tech

Facebook's Spark AR platform is now available, for free, to any company using its ad manager.

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Facebook Sues Chinese Firm Over Cloaked Ads and Hacked Accounts

Performance Marketing

ILikeAd Media International Company used malware to compromise accounts, lawsuit alleges.

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Bloomberg Rebrands TicToc, Says It’s Not Because of TikTok

Publishing

Bloomberg Media's short-form video news service is being given a new lease on life.

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Picking the Best Platform for Your Influencer Campaign

Publishing

TikTok and Twitter (and their influencers) are going head-to-head with the reigning influencer marketing champs, Instagram and YouTube.

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Bots Will Cost Ecommerce Sites $10 Billion in 2019

Ad Tech

A new report from cybersecurity company Cheq found that bot and scraping fraud increase during the holiday season.

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An Inside Look Into How TikTok Could Attempt to Win Over Influencers

Performance Marketing

A brief Adweek found online lays out a proposal by which TikTok would attempt to recruit influencers off of Instagram and Youtube with the promise of hundreds of dollars to [...]

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Ad Tech Is Giving Influencer Campaigns a Programmatic Boost

Ad Tech

Thanks to the burgeoning popularity of microinfluencers, more marketers are programmatically plugging in than ever.

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TikTok Confirms It’s Testing Shoppable Videos

Influencers & Creators

Social video site TikTok is expanding its click-to-purchase function outside of ads.