Shoshana Wodinsky

Shoshana Wodinsky is a reporter covering ad tech, ad fraud and social platforms.She graduated from New York University with a master's degree in journalism, and previously worked as intern covering tech for The Verge and NBC News.

These 2 Startups Want to Change the Way We Think of Offline Attribution

AdQuick and Firefly are taking radically different approaches to bringing brands the audience they deserve.

Big Tech Claims It’s Not Choking Competitors, but Data Suggests Otherwise

Lawmakers called out Facebook, Google, Apple and Amazon in antitrust hearings this week.

Broadcasters Bet Big on Pooling Their Attribution Efforts. But Will It Pay Off?

Many hurdles remain before the fusion of TV and digital advertising is realized.

Taboola Wants to Fuel Local News With Its Latest Partnership

The deal will bring its discovery platform to publishers serving New York City.

Unknown Trackers Still Run Rampant on a Wide Range of Websites

An average of 20 trackers per site transfer user data, often secretly.

2020 Democratic Presidential Candidates Rethink Their Ad-Tech Approach

At least two are building out an in-house programmatic posse.

Anzu and Cheq Roll Out Improved Viewability Metrics for In-Game Ads

The new service is available for Xbox, PlayStation and PC.

Mediaocean Teams Up With Operative to Eliminate Programmatic Buying Headaches

Multiple agencies have signed on to the pilot.

YouTube Continues to Draw Major Ad Dollars, but Retailers Are Cutting Back

The decline doesn't mean advertisers are finally leaving the embattled platform.

Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech

The ride-booking company alleges that 100 vendors engaged in fraudulent ad activity.