Marketers have always chased eyeballs. Now, they’re chasing influencers across the far corners of the internet. Better to fish where the fish are than to cast a line into the void. And where these fish are—the social platforms—marketers are finding that the water is welcoming if they understand how influencers treat each platform.
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This story first appeared in the Dec. 2, 2019, issue of Adweek magazine. Click here to subscribe.
