Marketers have always chased eyeballs. Now, they’re chasing influencers across the far corners of the internet. Better to fish where the fish are than to cast a line into the void. And where these fish are—the social platforms—marketers are finding that the water is welcoming if they understand how influencers treat each platform.
This story first appeared in the Dec. 2, 2019, issue of Adweek magazine. Click here to subscribe.
