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Marketers have always chased eyeballs. Now, they’re chasing influencers across the far corners of the internet. Better to fish where the fish are than to cast a line into the void. And where these fish are—the social platforms—marketers are finding that the water is welcoming if they understand how influencers treat each platform.
“Right now, we’re seeing brands just putting all of their dollars in Instagram. And while Instagram is amazing, a single platform strategy isn’t a great one,” said Daniel Schotland, COO of influencer marketing platform Linqia.