An Inside Look Into How TikTok Could Attempt to Win Over Influencers

A brief Adweek found online reveals incentives and the formula for a perfect meme

blurred person shrugging in the background and phone in hand showing tiktok logo in foreground
The document lays out a proposal by which TikTok would attempt to recruit influencers off of Instagram and Youtube. Getty Images

Contrary to what TikTok might tell most of its content creators, it appears a select few might be paid to join the short-form video service.

@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.