An Inside Look Into How TikTok Could Attempt to Win Over Influencers

A brief Adweek found online reveals incentives and the formula for a perfect meme

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Contrary to what TikTok might tell most of its content creators, it appears a select few might be paid to join the short-form video service.

A quick Google search conducted by Adweek yielded what appears to be a recent brief from influencer-focused agency Upfluence, laying out a proposal by which TikTok would attempt to recruit influencers off of Instagram and Youtube with the promise of hundreds of dollars to create “original, high quality content [that’s] meant to go viral.”

“With

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