General

An Inside Look Into How TikTok Could Attempt to Win Over Influencers

A brief Adweek found online reveals incentives and the formula for a perfect meme

blurred person shrugging in the background and phone in hand showing tiktok logo in foreground
The document lays out a proposal by which TikTok would attempt to recruit influencers off of Instagram and Youtube.Getty Images
Headshot of Shoshana Wodinsky
By Shoshana Wodinsky

November 20, 2019

Contrary to what TikTok might tell most of its content creators, it appears a select few might be paid to join the short-form video service.

Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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