Fandom Is Serious Business for the Creative Director Behind the KFC Dating Game

Sometimes being a self-proclaimed nerd pays off big

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When ad agency Wieden + Kennedy first approached Psyop with the idea for a dating simulator based around the KFC franchise—starring the brand’s namesake Colonel as a romance-able character—one of Alexei Bochenek’s first thoughts was that if he didn’t ultimately win this pitch, then he’d have to “resign in shame.”

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